Link Juice Depot is the percentage portion of the overall ranking attributed to each link that passes to your landing page. If many links are pointing at your page, a particular portion of your overall ranking potential known as PageRank (PR) has been effectively distributed amongst them to various other websites online. This, essentially, is the lifeblood of search engine optimization.
In simple terms, the number of incoming links helps establish or increase a particular page or website’s ranking in search engines. The higher the PR of that particular site, the more likely it is to achieve first-page ranking on search engine results pages. The link’s popularity also directly contributes to the amount of traffic that a particular webpage receives. It wouldn’t make sense for a popular website to receive tons of traffic and then not receive organic link popularity from other equally popular or relevant websites or blogs. This is exactly what happens when webmasters opt to build backlinks to their blogs by simply including the URL addresses of popular blogs in their own SEO strategy.
There are several ways to measure the efficacy of an SEO campaign. One of these includes calculating the PR or Page Rank of a particular webpage or blog. Other relevant metrics would include link popularity, Search Engine Result Position (SERP), web designer scorecard, and various other advanced analytics tools. However, link juice is often used in conjunction with some of these tools to determine the actual amount of SEO juice a particular page or blog provides to different websites or blogs. The purpose of this article is to discuss link building in relation to SEO.
Although SEO is one of the most popular strategies of leveraging link building strategies to boost or create website traffic and rankings on major search engines, the value of such a campaign is often underestimated. In fact, it is widely believed that without SEO, link building will simply become a very expensive exercise that may not yield any significant results. In addition to this, there is no denying that link building has indeed become one of the most effective SEO tools in today’s Internet marketing arsenal. Hence, there would certainly be no reason why SEO experts should refrain from implementing or using SEO in their marketing strategies.
Link Building is a form of indirect SEO or back-linking which involves positioning your own websites or blogs in sites that are similar to yours. Thus, you will generate relevant traffic to your site through the help of a link from an authoritative website that is popular and relevant to your own. There are two types of link building – authority links and quality content links. If you choose to implement both methods, you can certainly expect to benefit from both.
An authority site is one that has been deemed as a “leader” by search engines; in other words, the site has achieved a certain level of reputation for being an authority in a particular niche. Popular websites with an outstanding reputation are generally regarded as authority sites by search engines. Thus, if you optimize your website for these popular and reputable sites, you are assured of a significant boost in your search engine ranking and juice.
On the other hand, quality content articles with relevant keywords are excellent forms of back-linking. By making use of this strategy, you are guaranteed to generate quality traffic for your site. However, your article must have excellent content if you want to maximize your link juice, otherwise you may find yourself wasting a lot of time distributing among hundreds of other websites that have nothing but junk articles. Consequently, you will end up spending more time distributing among hundreds rather than generating juice and ranking high among major search engines.
Thus, there can be no doubt that link building and SEO are the most effective methods today for boosting a website’s ranking in search engines. Nevertheless, there are certain things you should avoid doing. Never submit articles or materials that are not of high quality. Avoid spamming the blog directories. Do not send irrelevant back-links. And most importantly, never resort to black hat techniques to boost your link building and SEO ranks.